About JDS Strategic Communications

A perspective of "needs"

We think about marketing from the perspective of needs. We're not talking here of your "needs" for a brochure, a mailing, a press release or a website. We're talking about a process that involves strategic thinking — the kind of thinking that can help determine the true nature of your business needs. Only then can we accurately assess your promotional needs.

• We start by looking at your customers' needs, and how you and your products or services are positioned to meet them.

• We continue by assessing whether you need to prospect for new customers, or mine existing ones.

• Then we determine what steps you need to take, and what actions your customers need to take, in order for you to achieve a sale.

• Finally, we help determine what you need to say, in what order, and in what format, so that your customers will act the way you wish.

Founded in 1995 by J.D. Solomon, JDS Strategic Communications provides highly personalized and professional marketing and communications services to businesses that are not yet in the position to have their own marketing department, as well as to firms seeking to extend the reach of their existing marketing group.

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